In the last 20 years we have lived the e-commerce revolution in people’s lives, since the beginning when companies sought to convince consumers that buying over the internet without seeing / picking up / feeling would be feasible, buying a sneaker without trying it on? Today, where digital shopping is often the first option, it arrives on the same day and delivers exactly what the consumer wanted, often exceeding expectations, and with that a revolution also took place in how companies operate, seeking to meet speed and requirements. of e-commerce.
Far beyond technological platforms, hardware, software and people, the change in how companies work, how they generate value and carry out their daily activities has changed in such a significant way that the examples of market-leading companies that close their doors in a few years show how the way of doing business must evolve day by day, with quick decisions, based on data and information and often radical.
Monitoring the consumer now involves not only seeing what is sold, when it is sold and for how much, in the new normal, one must follow the movement of market segments, personas, fashions and viral content that last a maximum of a week. Today companies can become leaders just by being on the side of the right consumer, at the right time, with the right product in a social media video. Everyone will want that new drink that the celebrity discovered on his last vacation in Europe, if you are the manufacturer of one of the ingredients, congratulations you are now the market leader. It is this kind of rapid change that also brings unique market opportunities and innovations.
As an example, we have the revolution in the offer of banking solutions in Brazil. Today, several fintechs compete on equal terms with traditional banks, offering convenience and speed in a traditionally bureaucratic and risk-averse market. Proofs, copies and physical documents go out, biometric validation and digital signatures for account opening enter. Managers and attendants leave, artificial intelligence enters to indicate investments and service via chatbot to solve problems and sell new services. These changes were made possible by the change in the behavior of the citizen with the confidence acquired in innovative digital solutions and driven by the need to demand more efficient services.
As an example, during the COVID-19 pandemic, more than 40 million Brazilians made their first bank account to receive emergency aid. All done digitally, by cell phone and safely. These numbers are unthinkable without a robust technological solution, but also without the acceptance of the target audience.
SERPRO in recent years has been providing solutions and innovations that allow the development of these and other digital business platforms, always seeking the development of business environments in Brazil and now also available for foreign companies that want to operate in the Brazilian market. I invite you to learn about our business intelligence platforms and biometrics solutions to transform your business too.
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