Last Tickets!Buy Tickets
Contact +1 786 857 5663
Main Sponsors
SCHEDULE MEETING
HomeC-Level AI, eCommerce & Digital Marketing

Sponsors C-Level AI, eCommerce & Digital Marketing Forum

C-LEVEL FORUM AI, ECOMMERCE & DIGITAL MARKETING

#AIMarketing #Martech #MobileMarketing #DigitalAdvertising #SEO #SEM #InboundMarketing #GrowthHacking #SocialSelling #SMSMarketing #CRM #Analytics #CX #UX #OnlineConversion #Omnichannel #eCommerce #eLogistics

“Latin America is one of the regions in the world that most has increased its investment in digital advertising/marketing, surpassing $20 billion, and one of the regions with the highest use of social media” (Ref. eMarketer).

Since the pandemic and due to changes in consumer behavior, companies have strongly opted for the implementation of eCommerce and increased their investment in eCommerce marketing, understood as marketing investments aimed at generating sales through electronic transactions.

 

“In the financial sector, digital sales exceed 70%, eCommerce sales in the Restaurant/Food sector have reached 25%, Health/Home 30%, and transportation logistics providers declare that one-third of their orders were originated by eCommerce purchases.” (Ref. Comscore)

The growing increase in digital marketing and eCommerce in the region has resulted in increased investment in marketing automation softwares (Martech) and Artificial Intelligence applied to marketing.
In this context, CEOs, CMOs, eCommerce Directors, and Digital Marketing Directors have seen how today’s marketing requires the integration of new marketing strategies and tactics, advertising integrated with technology, software, ERPs/CRMs, Big Data, Analytics, and Artificial Intelligence to achieve 360-degree, personalized, omnichannel strategies that cover the entire purchase process, from awareness to conversion, retention, and customer loyalty.

Join the IA, e-Commerce & Digital Marketing Forum America Digital to share, along with 5000+ CMOs, CDOs, marketing professionals, advertisers, eCommerce experts, and Martech specialists, the trends,  current best global practices, and experiences on:

  • Best management practices to align the Marketing and eCommerce areas with the technology and corporate areas. Interaction between the CMO, CDO, CTO, or CIO?
  • Trends in Content Marketing and the use of AI in Digital Marketing.
  • AI and Video Marketing.
  • The future of AI assistants in conversational eCommerce.
  • Global best practices in B2C and B2B Inbound Marketing.
  • Updates in SEO/SEM.
  • SMS Marketing.
  • What’s working in email marketing in 2025?
  • Best technologies for the automation and integration of the entire digital marketing and eCommerce process.
  • Discover how artificial intelligence drives personalization and improves customer interaction, transforming their shopping experience. The era of AI applied to conversational eCommerce.
  • Strategic and operational keys for the creation of ADS and campaign optimization on social networks (Facebook Ads, Instagram Ads, LinkedIn ADS, TikTok Business).
  • Innovation and logistics in eCommerce.

PROGRAMA

  • April 2
    Day 1
  • April 3
    Day 2
  • International Seminar
  • AI, Digital Banking & Fintech
  • IA&Digital Transformation A
  • IA&Digital Transformation B
  • Expo Conferences
09:00 - 09:55 hrs
presentation

10:00 - 10:40 hrs
Presidential Inaugural Speech

10:40 - 11:25 hrs.
The Sixth Technological Revolution: The QWAVE Playbook to Invest in AI, Bitcoin and Web3: 5x in 5 years.
Mark Moss (Silicon Valley)
Top 10 Bitcoin & Macroeconomic Educator

11:30 - 12:10 hrs.
Google

12:15 - 12:55 hrs.
AI as a driver of entrepreneurship and digital creativity.
Alejandra Mustakis (Chile)
Top 10 Entrepreneurs and Leaders Chile / Top 35 Activist CEOs LATAM
#Innovation #Emprendimiento #CreeryCrearLATAM

13:00 - 14:15 hrs.
Closing of the International Seminar and 1 to 1 Networking

14:00 - 14:15 hrs.
Opening C- Level Digital Banking & Fintech Forum

14:15 - 14:55 hrs
Panel The new era of banking regulation and the scope of financial institutions.
Bernardita Piedrabuena (Chile)
Vice President, CMF
Luis Opazo (Chile)
General Manager ABIF
José Gabriel Carrasco (Chile)
President FinteChile
#Regulation #BankingInstitutions #Fintech

15:00 - 15:40 hrs.
TBD

15:45 - 16:25 hrs
The future of digital experiences: Customer loyalty, AI and hyper-personalization
Ana Paula Lapa (USA)
Senior Vice President, Consumer Acquisition & Engagement, Latin America and the Caribbean Mastercard
#Mastercard #Loyalty #Hyper-personalization

16:30 - 17:10 hrs.
GlobalLogic

17:15- 17:55 hrs.
Assertiva

18:00 - 18:40 hrs.
Salesforce

18:45-19:25 hrs.
Panel How to revolutionize the Customer Experience through digital banking?
Rodrigo Orellana (Chile)
Vice President, International Marketing, Scotiabank
Claudia C. Heimpell Novella (Chile)
VPE Clients, experience and Quality Banco Santander

19:30 hrs.
Closure day 1. C-Level Forum AI, Digital Banking & Fintech

14:00 - 14:15 hrs
Inauguration C-Level Forum AI & Digital Transformation A

14:15 -14:55 hrs
Adoption of AI in the business context
Francisco Sandoval (Mexico)
Solutions Architect and Strategic Alliances Manager ZOHO
#AI #MachineLearning #DeepLearning

15:00 - 15:40 hrs.
Assertiva

15:45 - 16:25 hrs
Leading the future through AI.
Christian Onetto Maitland (Chile)
Chief Alliance & Not Sales Officer AXMOS Technologies
#LeadingTransformation

16:30 - 17:10 hrs.
Culture: The secret engine of technological innovation
Juan Sutil (Chile)
Founder, Empresas Sutil
Pablo Montesinos (Chile)
General Manager, Empresas Iansa
Sebastián Reyes (Chile)
CEO, RedSalud
Santiago Caicedo (Chile)
CEO, Transvip

17:15- 17:55. hrs
Revolutionizing work: how monday.com and AI are transforming the future of productivity
Luciana Capurro Behr (USA)
Head of Business Development & Partnerships monday.com
#IA #FutureOfWork #Productivity

18:00-18:40 hrs.
Business Transformation and Growth: Boost your Business with GROW with SAP Chile
Marcos P. Valderrama
Head of Growth with SAP SAP Southern Region

18:45 - 19:25 hrs
Networking 1 a 1.

19:30 hrs
Closing C-Level Forum AI & Digital Transformation A – DAY 1

14:00 - 14:15 hrs.
C-Level Forum AI, Digital Transformation B Opening

14:15 - 14:55 hrs
Challenges of Artificial Intelligence and the Proof of Humanity: Reflections for the Future.
Martin Mazza (Argentina)
Regional Growth Manager LATAM Tools for Humanity (TFH) Worldcoin
#World #ArtificalIntelligence #Humaness

15:00 – 15:40 hrs.
Surfing the wave of AI with Bizagi
Kevin José Guerrero Cartagena (USA)
Global Director of Bizagi Product Marketing
#IA #DigitalTransformation #LowCode

15:45 - 16:25 hrs.
Fraud knows more about you than your phone company.
Tomás Castañeda (Chile)
Director Product Development, Sovos
Gabriel Gasparolo (Chile)
Digital Transformation Manager, Movistar Chile
#Cybersecurity #Fraud #DigitalTransformation

16:30 – 17:10 hrs.
The AI ​​Puzzle: Connecting fragmented solutions to achieve business results.
Nitin Bhudia (Hungary)
Global Director of Innovation Getronics
#AIIntegration #FragmentedIA #AIResults

17:15 – 17:55 hrs.
How should Supply Chain leaders adapt in the age of AI?
Tom Gregorchik (USA)
VP Industry Strategies, Blue Yonder
#DigitalTransformation #SupplyChain

18:00 – 18:40 hrs.
Customer Experience of the Future, Today: Real AI Use Cases
Fernando Castillo (Argentina)
Director of Professional Services
CloudHesive #FutureCX #InnovateWithAI #CloudHesiveLATAM

18:45 – 19:25 hrs.
Future Ready Leaders: The role of the C-Suite in the evolution of work
Denisse Goldfarb (Chile)
Top Voice and LinkedIn Learning instructor
#Leaders #C-Suite #AI

19:30 hrs.
Closing C Level Forum AI & Digital Transformation B – DAY 1

14:00-14:15 hrs.
Expo Conferences Inauguration

14:15 –14:55  hrs
Cyber ​​risk management on your attack surface
Jorge Quiñones (Chile)
Regional Sales Director SoLA Security Scorecard
#TPRM #Cibersecurity #AttackSurface

15:00 – 15:40 hrs
TSOFT

15:45 - 16:25 hrs
How to generate business impact with AI? The value of a data ecosystem
Augusto Miquel (Chile)
Co-founder and Commercial Director MAS Analytics
#MASAnalytics #DataValueDriven #AI

16:30 – 17:10 hrs
The impact of a cyber attack: from crisis to cyber resilience with Nexa CyberSight
Marcos Quezada (Argentina)
Chief Business Development Officer, Nexa
Andrés Gómez (Uruguay)
Practice Leader and CTO Nexa
#Ransomware #DataBreach #Cyberresilience

17:15 - 17:55 hrs.
L’Oréal Groupe reimagines the future of Beauty Tech
Fernando A. Godoy (Argentina)
LATAM Director – IT Business Relationship Manager of L’Oréal Groupe LATAM
Carolina Filipello (Argentina)
IT Business Relationship Manager of L’Oréal Groupe Argentina, Chile and Uruguay.
#LorealGroupe #BeautyTech #Innovation

18:00 - 18:40 hrs
NUBAX

18:45 - 19:25 hrs.
1 to 1 Networking

19:30 hrs.
Closing Expo Conferences Day 1

  • AI, Digital Banking & Fintech
  • AI, IOT & Industry 4.0 Forum
  • IA&Digital Transformation A
  • IA&Digital Transformation B
  • Expo Conferences
8:30 - 9:00 hrs
Accreditation & Reception.

AI, Bitcoin & WEB3 Program

9:15 - 9:55 hrs
The link between Blockchain and Artificial Intelligence.
Fabio Budris (Argentina)
Senior Advisor of Presidency & Board Member Argentine Society of Artificial Intelligence
#IA #Blockchain #IndustrialRevolution

10:00 - 10:40 hrs.
Decentralized Finance: What leaders should know about the future of Bitcoin, Web3 and Fintech
Mark Moss (Silicon Valley)
Top 10 Bitcoin & Macroeconomic Educator

10:45 - 11:25 hrs
Demystifying the risks in digital assets.
Juan Carlos Reyes García (El Salvador)
President and Executive Director National Commission of Digital Assets of El Salvador.
#ActivosDigitals #Regulation #ElSalvador

11:30 - 12:10 hrs.

Digital Banking Panel 2030: innovation, tokenization and the financial future
Alberto Schilling (Chile)
General Manager Banco BICE

12:15 - 12:55 hrs.
Assertiva

13:00 - 13:40 hrs.
From cash to digital without friction
José Ángel Fernández Freire (Spain)
Corporate Director of Innovation Prosegur Cash
#IChooseHowIPay #ProsegurInnovation

15:00 - 15:40 hrs.
1 to 1 Networking

Paytech Program

14:45 - 15:25 hrs.
Superapps, the revolution of payment ecosystems
Jesús de Pablo Badilla (Chile)
Country Manager Whale Cloud
#Superapp #Whalecloud #Fintech

15:30 - 16:10 hrs.
How does collaboration within financial sector ecosystems strengthen digital trust?
Rafael Estrada (Chile)
Senior Advisor Identity Management Solutions TransUnion Latin America
#ConfianzaDigital #InformacionParaElBien #TransUnion

16:15 -16:55 hrs.
1 to 1 Networking

17:00 - 17:40 hrs.
1 to 1 Networking

17:45 - 18:25 hrs.
1 to 1 Networking

18:30 - 19:00 hrs
C-Level Digital Banking & Fintech Forum Conclusion.

8:30 am - 9:00 am
Accreditation and Presentation

9:15 - 9:55 hrs.
Connectivity and digitalization in Chile
Claudio Araya San Martín (Chile)
Undersecretary of Telecommunications Government of Chile
#ConnectivityChile #Digitalization2025 #DigitalGapZero

10:00 - 10:40 hrs
Panel From Telco to Techco, present and evolution of the industry in Latam towards 2030
Leonardo Coca (Argentina)
Founder, WININ (moderator)
#TelcoaTechco #EvoluciónTelco2030 #IndustriaTech

10:45 - 11:25 hrs
Google

11:30 - 12:10 am
Customer experience in the age of AI: beyond feedback
Paula Ortega Pinto (Chile)
Customer Experience and Services Manager Entel Microenterprises VP Companies
#Artificial Intelligence #CustomerExperience #EntelEmpresas

12:15 - 12:55 hrs.
Lenovo Motorola

  

13:00 - 13:40 hrs.
1 to 1 Networking

14:00 - 14:40 hrs
1 to 1 Networking

14:45 - 15:25 hrs
IFX Networks

15:30 - 16:10 hrs
Panel How to consolidate Industry 4.0 in Latam thanks to emerging technologies
Eduardo Gorchs (Chile)
CEO Siemens South America
Sergio E. García (Chile)
CIO ENAMI
#Industria4.0 #Technological Revolution #InnovationLatam

17:00-17:40 hrs
TBD

16:15 - 16:55 hrs
Panel: Challenges and opportunities in innovation and digital transformation of Telco’s to 2030
Martín Tripodi (Argentina)
Marketing and Business Intelligence Manager Telecom Argentina
David Nieto Herrera (Chile)
Country Manager Telefónica Tech Chile
#Telcos #TransformaciónDigital

17:45 - 18:25 hrs
TBD

18:30 - 19:00 hrs.
Closure- C-Level AI, IoT & Industry 4.0 Forum

8:30 am - 9:00 am
Accreditation and Inauguration C-Level Forum day 2.

9:15 - 9:55 hrs.
Data resilience in the era of cyberattacks
Celia Cristaldo (Paraguay)
System Engineer SOLA, Veeam
Alejandro Wasserlauf (Argentina)
Territory Manager SOLA, ExaGrid
#Cybersecurity

10:00 -10:40 hrs.
The Blue Space Strategy: AI and aerospace technology drive business competitiveness
Guillermo Delgado Aparicio (Peru)
AI Strategy Leader Latam NISUM
#BlueSpace #Tech&Business #AI

10:45 - 11:25 hrs.
Julian San Martin (Chile)
Vice President Entel Digital

11:30 - 12:10 hrs.
Lenovo-Motorola

12:15 - 12:55 hrs.
Cloud challenges: governance, security and cost optimization. How to master them
Felipe Velasquez Castro (Chile)
Engineering Manager – Co-Founder AXMOS Technologies
#CloudGovernment #Security #Fiinops

13:00 - 13:40 hrs
Block scammers, not customers: Effective real-time fraud prevention and third-party risk management
Stephanie Scotto Amelotti (USA)
Vice President – Identity Solutions, Latin America and the Caribbean Mastercard
#Mastercard #Scams #Third-Party

   

13:45 -14:40 hrs.
1 to 1 Networking

14:45 - 15:25 hrs.
“Reinventing Security in the Age of Artificial Intelligence”
Pedro Suárez (Colombia)
Commercial Director Cloudflare Latin America
#AI #Security

15:30 - 16:10 hrs.
Redefining strategies with Low-Code: less code, more collaboration and better results
Matheus Monteiro (Brazil)
Sr Cloud Solution Architect Liferay
#LiferayDXP #LowCodeInnovation #DigitalExperiences

16:15 -16:55 hrs.
Manage Engine

17:00 - 17:40 hrs
Rimini Street supports Ripley in the Reimagining of IT for Business Transformation
Helio Matsumoto (Brazil)
CTO, Rimini Street
Claudio Rodrigues Oliveira (Chile)
Head of Technology, Banco Ripley Chile

17:45 - 18:25 hrs.
Apply Digital

18:30-19:00
Closing day 1 – C Level Forum AI & Digital Transformation A.

08:30 - 09:00 hrs.
Accreditation and Inauguration C-Level Forum B, day 2.

9:15 - 9:55 hrs.
Transforming automotive after-sales service
Ardis Moquete (Dominican Republic)
Country Manager Dominican Republic Qintess
#AutomotiveInnovation #DigitalAftersales #CustomerExperience #Qintess

10:00 -10:40 hrs.
Jaime Gil Toledo
Director of Connected Products and Services SA (South America)
General Motors

10:45 - 11:25 hrs.
Assertiva

11:30 - 12:10 hrs.
Lenovo -Motorola

12:15 - 12:55 hrs.
Google

13:00 - 13:40 hrs.
Globallogic

13:45 -14:40 hrs.
1 to 1 Networking

14:45 - 15:25 hrs.
Smart Documents: AI Revolutionizing Information Management and Digital User Experience
Felipe Lavagnino (Chile)
Pre-Sales Leader LATAM South, Iron Mountain
Jorge Navarro (Chile)
ML Solutions Engineer – LATAM Iron Mountain Region.
#SmartDocuments #ArtificialIntelligence #DigitalExperience

Ecommerce-Mkt Digital Program

15:30 - 16:10 hrs.
From omnichannel to Conversational AI: the transition from human agents to autonomous AI agents
Julian Trujillo (Colombia)
CEO Wolkvox

16:15 - 16:55 hrs.
The Future of Digital Commerce in LATAM: AI and Personalization for Success
Gary Osswald (Chile)
VP Sales Chile VTEX
#ComercioDigitalLATAM #IA #PersonalizaciónEcommerce

17:00 - 17:40 hrs.
Graduated transformation of distribution centers
Rodrigo Guimaraes (Brazil)
Systems Manager, Operations Americas IT – Business Integration L’Oréal Manhattan Associates
#SupplyChain #WMS

17:45 - 18:25 hrs.
Digital Strategies in Modern Retail
Pablo Scasso (Chile)
VP Customer & Marketing Walmart Chile
#Strategy #DigitalBusinesses #eRetail

18:30 - 19:00 hrs.
Panel Transformation of the retail industry due to the use of emerging technologies
Erick Quiriarte Martinez (Mexico)
Director of OXXO Chile
Mauricio Alvarez (Chile)
Chief Product Officer Cencosud
Martin Grosso (Chile)
CEO Prisa Depot

18:30 - 19:00 hrs
Closing – C Level Forum AI & Transformación Digital B – Day 2

8:30 - 9:00 hrs.
Accreditation and Reception.

9:15 - 9:55 hrs.
1 to 1 Networking

10:00 -10:40 hrs.
Explore data protection with AI and cybersecurity in the era of digital transformation
Luis Alejandro Martinez (Chile)
CTO JAG
#AI #Cybersecurity #DigitalTransformation

10:45 - 11:25 hrs.
AI in action: keys, opportunities and challenges for its implementation
Héctor Bravo (Chile)
Leader of Disruptive Technologies SONDA
#SoySonda #TransformacionDigital #RevoluciónIA

11:30 - 12:10 hrs.
Benefits of the “VDI” Virtual Desktop: Remote access and PC life extension
Patxi Breton (USA)
Latam Account Manager Parallels
#Parallels #VDI #AccesoRemoto

12:15 - 12:55 hrs.
Data vs. Creativity: conflict or opportunity?
Josefina Casellas (Argentina)
VP, Executive Creative Director & General Manager SS LATAM R/GA
César Requena (Argentina)
Director of Strategy & Applied Intelligence SS LATAM R/GA
#MarketingDigital #Creativedata #Innovacion

13:00 - 13:40 hrs.
Planview

13:45 -14:40 hrs.
1 to 1 Networking

14:45 - 15:25 hrs.
Genetec

15:30 - 16:10 hrs.
1 to 1 Networking

16:15- 16:55 hrs.
1 to 1 Networking

17:00 - 17:40 hrs
1 to 1 Networking

17:45-18:25 hrs
Networking 1 a 1.

18:30 -19:00 hrs
Closing day 2 – Expo Conferences