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Sponsors C-Level Forum AI & Digital Transformation


Innovation, IT, Big Data, Cloud, SaaS, Strategy

For 82% of CEOs worldwide, digital transformation and the implementation of Artificial Intelligence to optimize business processes is the number one strategic priority (PWC Digital).

Today, CIOs, CTOs, CDOs, and CMOs are expected to have an impact on business outcomes and transformation.

The America Digital C-Level Forum Artificial Intelligence for Business & Digital Transformation is aimed at CEOs, CDOs, CIOs, CTOs, CISOs, CMOs, CFOs, General Managers, IT professionals, Marketing, eCommerce, and Innovation leaders spearheading digital transformation in major companies across Latin America, collectively representing over US$1 billion investment in digital transformation projects.

Who will lead the era of Artificial Intelligence & Digital Transformation: CEOs, CIOs, CTOs, CMOs, or CDOs?

Connect with C-level executives (CEOs, CTOs, CMOs, CIOs, CDOs, CISOs) from the 1000 largest corporations in the Americas; Retail, Banking, Telecom, Tourism, Services, Transport, Media, Industry, Mining, Manufacturing, Health, Education, and international speakers who will provide you with strategic-operational insights, success stories addressing the following topics:

  • Major technological trends that CEOs, CDOs, CIOs, CTOs, CISOs, CMOs, business leaders, IT, and innovation must keep in mind.
  • Best methodologies for managing Innovation and Digital Transformation.
  • Talent acquisition and retention in the digital era.
  • Is cultural transformation necessary to achieve digital transformation?.
  • How to establish a data-driven culture in your organization aligned with the business priorities of the Board?
  • How to communicate AI opportunities and risks; develop strategies, pilot tests, and scale; manage the impact of AI on technological infrastructure, talent, risk management, trust, and corporate governance? 
  • Do we really need to apply AI technologies to our business? What problems could be solved with AI? What is the context that justifies the use of Generative AI technologies for optimizing our business processes? When not to use AI?
  • How to apply and integrate Generative AI, Big Data, SaaS, IoT, Cloud, Blockchain, Web3 technologies for redesigning business processes, increasing productivity, reducing costs, increasing sales, transforming the business model, and generating new digital revenue streams?
  • Integration of AI and Data Science applied to solving complex problems in various industries; Retail, Banking, Health, Education, Media, Transport, Manufacturing, Energy, Mining.
  • How to move from digital process transformation to creating new innovative digital products that become new business lines for the organization?. 
  • The role of Cybersecurity in AI and Digital Transformation projects.
  • Cybersecurity: trends, technologies, and best practices in Cybersecurity Management in response to an increasingly digital world and geopolitical changes.
  • How is the way we work being transformed through AI? How to move from being 10x more productive to 100x more productive using Artificial Intelligence?

“We will not be replaced in our jobs by AI; we will be replaced by a professional who knows how to use AI.”


  • April 2
    Day 1
  • April 3
    Day 2
  • International Seminar
  • Digital Banking & Fintech
  • IA&Digital Transformation A
  • IA&Digital Transformation B
  • Expo Conferences
08:00 am - 08:50 hrs
Accreditation & reception

09:00 - 09:55 hrs
Presidency Inauguration

10:00 - 10:40 hrs
e-Estonia- the most digitally advanced society in the world
Erika Piirmets (Estonia)
Digital Transformation Adviser e-Estonia Briefing Centre
#E-stonia #DigitalSociety #e-Government

10:40 - 11:25 hrs.
From Siloed to Sovereign: Understanding the Paradigm Shift of the 6th Tech Revolution
Mark Moss Top 10 Bitcoin & Macroeconomic Educator
#6thTechRevolution #Bitcoin #Sovereignty

11:30 - 12:10 hrs.
The Transformational Power of Generative Artificial Intelligence (GenAI)
Jorge Andrés Sierra Jurado (Chile)
Customer Engineer AI/ML Google

12:15 - 12:55 hrs.
Entrepreneurship in modern times: talent and innovation to make a difference
Top 10 Entrepreneurs and Leaders Chile / Top 35 Activist CEOs LATAM
#Innovation #Emprendimiento #BelieveInChile

13:00 hrs.
1 to 1 Meetings and Home Specialized Forums

14:00 - 14:15 hrs.
Opening C- Level Digital Banking & Fintech Forum

14:15 - 14:55 hrs
Industry and Customers, protagonists of change.
Claudia C. Heimpell Novella (Chile)
VPE Customers, experience and quality Banco Santander
#Customers #Santander #Experience #Transformation

15:00 - 15:40 hrs.
Unlocking the Next Generation of B2B Banking: Trends and Innovation Landscape
Juan Bello (Argentina)
Business Head GlobalLogic Latinoamérica
Pablo Alvarez (Argentina)
Director Engineering GlobalLogic

15:45 - 16:25 hrs
The changing face of ATM ownership and management
David Dove (USA)
Executive Vice President and President, ATM Managed Services BRINK’S
#DigitalBanking #Financial #Partnership

16:30 - 17:10 hrs.
Conversational Banking: The New UX Frontier
Sebastián Galli (Uruguay)
CPO Hikko
#CustomerSupport #Banking #AI

17:15- 17:55 hrs.
Panel: Main challenges and opportunities that banks face in their digitalization by 2030
Claudia C. Heimpell Novella (Chile)
VPE Customers, experience and quality Banco Santander.
José Eliseo Ramírez (Costa Rica)
Director Software Solutions & Digital – Latam, Central America Scotiabank
Mats Wensioe (Chile)
Transformation & Automation of Processes Manager Banco BCI
#DigitalBanking #DigitalTransformation

18:00 - 18:40 hrs.
Networking 1 a 1

18:40-19:00 hrs.
Closure of Day 1 – C-Level Digital Banking & Fintech Forum

14:00 - 14:15 hrs
Inauguration C-Level Forum AI & Digital Transformation A

14:15 -14:55 hrs
From Prometheus’ Fire to Artificial Intelligence: The Democratization of Technology.
Kevin JosE Guerrero Cartagena (Colombia)
Tech Marketing Manager Bizagi
#InteligenciaArtificial #AplicacionesModernas #PlataformasLowCode

15:00 - 15:40 hrs.
Beyond Boundaries: Remote Access Redefining Possibilities in Digital Transformation
Cristian Álvarez, (Chile)
CEO & Product Manager Bombé Soluciones Internacionales
#AccesoRemoto #TransformaciónDigital

15:45 - 16:25 hrs
The transformative power of digital identity in the aviation industry.
Ricardo Gadea (Chile)
CEO Assertiva SA
Claudia Pino (Chile)
Head of Security Latam Airlines
Emiliano Saccani (Argentina)
Access Management Project Leader Assertiva
#IGA #IdentidadDigital #GestiondeAccesos

16:30 - 17:10 hrs.
Strengthening Resilienceience
Juan Ernesto Landaeta F (Chile)
Juan Ernesto Landaeta F Chief Technology Officer GTD
#ResilienciaGtd #Multicloud #Ciberseguridad

17:15- 17:55. hrs
Generative Artificial Intelligence (GenAI): From Initial Impact to Sustainable Practice in Business
Eynar Espinoza (Chile)
Solutions Engineer Director Cloudera

18:00-18:40 hrs.
Augmented development, the new role of the developer. Does it exist?
Mauricio Amaro (Mexico)
CIO / IT Corporate Director Grupo IAMSA
#DigitalTransformation #Cibersecurity #CyberAIAnalyst

18:45 - 19:25 hrs
Networking 1 a 1.

7:25 pm - 7:30 pm
Closing C-Level Forum Day 1.

19:25 - 19:30 hrs
Closing C-Level Forum AI & Digital Transformation A – DAY 1

14:00 - 14:15 hrs.
C-Level Forum Transformación Digital  B Opening

14:15 - 14:55 hrs
Zoho CRM: The Comprehensive Command Center for Business Success
Diego Ávila Acevedo (México)
Regional Manager Zoho
#ZohoLatam #Zoho #ZohoCRM

15:00 – 15:40 hrs.
Drive innovation: mindset and tools for business transformation.
Maria Fernanda Laverde (Chile)
Territory Manager Google Cloud LATAM
#Innovación #GoogleCloud

15:45 - 16:25 hrs.
Promps for change: How to react to transformation and retain talent?
Nicolás Pugliese (Argentina)
CEO Lexim Solutions #Innovation
#AI #TalentoIT #StaffAugmentation

16:30 – 17:10 hrs.
From Endpoints management to employee digital experience management (DEX)
Cristian Alberto Rey Moreno (Colombia)
ITSM Technical Consultant ManageEngine
#UEMS #DEX #ManageEngineLATAM #DigitalExperience

17:15 – 17:55 hrs.
Security awareness training, a key element to strengthen human defense.
Nicolas Keeble (United States)
Enterprise Manager LATAM. KnowBe4
Victoria Liz Ferrara (Argentina)
Project Manager and Functional Consultant Assertiva SA
Luis García Delgado (Panama)
Senior Information Security Officer. Liberty Latin America
#HumanFirewall #SecurityCulture #Awareness

18:00 – 18:40 hrs.
Artificial Intelligence in Health: present and future perspectives.
Jaime de los Hoyos Moreno (Chile)
Head Department of Biomedical Informatics Clínica Alemana de Santiago.
#IA #Salud #NuevasFormasAtención

18:45 – 19:25 hrs.
Networking 1 a 1

19:25 - 19:30 hrs.
Closing C Level Forum IA & Transformación Digital B – DAY 1

14:00-14:15 hrs.
Expo Conferences Inauguration

14:15 –14:55  hrs
Cyberattacks: Reality is stranger than fiction – Introducing Nexa Cybersecurity Guardiane
Marcos Quezada Chief Business Development Officer Nexa
Marcos Quezada (Argentina)
Chief Business Development Officer Nexa
#CiberResiliencia #SeguridadEnLaNube #PrevenciónCiberataques

15:00 – 15:40 hrs
XM Cyber: From Vulnerability Management to Continuous Exposure Management
Marcus Pinheiro, LATAM Regional Director, XM Cyber
#CTEM #ExposureManagement #XMCyber

5:15 pm - 5:55 pm
L’Oréal Beauty Tech: Technologies Shaping the Beauty of the Future
Rocio B. Caldi (Argentina)
CIO Argentina, Chile & Uruguay L’Oréal
Fernando A. Godoy (Argentina)
LATAM Director – IT Business Relationship Manager L’Oréal Groupe LATAM
#BeautyTech #Loreal #Innovation

16:30 – 17:10 hrs
The value of data under the new wave of technology.
David Ceron (México)
Director Sales – LATAM Hitachi Vantara
#HitachiVantara #HitachiExperience

17:15 - 17:55 hrs.
Conversations that Convert: The Power of Conversational Commerce in a Digital Strategy.
Salomé Hernandez (Colombia)
Director of Local SEO Digital Projects, Partoo.
#ComercioConversacional #ExperienciaDelCliente #InteligenciaArtificial

18:00 - 18:40 hrs
Omnichannel and customer experience: The digital strategy of Falabella.com
Pablo San Martín (Chile)
Regional E-commerce Manager Falabella.com
#Omnicanalidad #Apps #EstrategiaDigital

18:40 - 19:00 hrs.
Closing Expo Conferences Day 1

  • Digital Banking & Fintech
  • C-Level 5G, IoT & Telco Forum
  • IA&Digital Transformation A
  • IA&Digital Transformation B
  • AI,Ecommerce& Digital Marketing
  • Expo Conferences
8:30 - 9:00 hrs
Accreditation & Reception.

9:15 - 9:55 hrs
Networking 1 a 1

10:00 - 10:40 hrs.
How Corporate Venture Capital and Startups Create Transformative Alliances
María Cecilia Martínez Martabid (Chile)
CVC Principal BICE
#VentureCapital #Startups #Alianzas

10:45 - 11:25 hrs
Second Report on Central Bank Digital Currencies.
Alberto Naudon Dell ‘Oro (Chile)
Director of the Central Bank of Chile
#DigitalCurrencies #Regulation #BancoCentralChile

11:30 - 12:10 hrs.
Identity as the primary security control
Gustavo Feldman (Argentina)
Senior Executive LATAM Okta
#IAM #SecureIdentity #Passwordless “

12:15 - 12:55 hrs.
The Right Friction: How does a multidimensional scheme facilitate trust to improve conversion in digital channels?
Rafael Estrada (Chile)
Senior Advisor Identity Management Solutions TransUnion Latin America

13:00 - 13:40 hrs.
Bitcoin and the New Global Monetary Order.
Mark Moss (Silicon Valley, USA)
Top 10 Bitcoin & Macroeconomic Educator

15:00 - 15:40 hrs.
The importance of the payment network in managing digital solutions.
Jose Chavez (Chile),
Systems Engineer, serves as the CEO at Andean Wide#Procesamientode
Pagos #InnovaciónFinanciera

15:45 - 16:25 hrs.
Movement of Money at the Speed ​​of Life.
Oscar Muñoz (USA) Commercial Vice President, Las Americas Euronet Worldwide
#FuturoBancario #EvoluciónDel Dinero

16:30 - 17:10 hrs.
AI as a key Fintech enhancer for the development of the digital ecosystem.
Sergio Loredo Foyo (Mexico)
CEO and Founder AlquimiaPay
#PaymentMedia #AlquimiaPay #FinancialInclusion

17:15 - 17:55 hrs.
Panel Challenges in Fintech and Digital Payments in LATAM
Lucas Damián Patanó (Chile)
Innovation Manager BiceCorp
Rafael Gago (Chile)
Chief Experience Officer ProFintech
Rodrigo Quijada (Chile)
Country Manager Kushki
Rodolfo Grela (Uruguay)
Vicepresident of Fintech Iberoamérica
#Insurtech #DigitalInsurance

18:00 - 18:40 hrs.
Networking 1 a 1

18:40 - 19:00 hrs
C-Level Digital Banking & Fintech Forum Conclusion.

8:30 am - 9:00 am
Accreditation and Presentation

9:15 - 9:55 hrs.
Industry 4:0 How to generate a Technological Innovation Model for a mining company.
Sergio Edgardo García (Chile)
#Minería #IIOT #IOT #Industria4.0

10:00 - 10:40 hrs
Unleashing innovation: The power of cNaaS in telecommunications.
Arturo Sánchez Contreras (México)
Head of Business Unit For LATAM XIUS
#MobileNetworks3G4G5G #VirtualMobileOperators #IMSSSolutions #CoreNetworkTechnology

10:45 - 11:25 hrs
Private Wireless network for Industries – A closer look
Prajith Dhanapalan, (USA)
Head Of Solutions And Private Network XIUS
#RedesMoviles3G4G5G #OperadoresMovilesVirtuales #SolucionesIMS #TecnologíaCoreRedes

11:30 - 12:10 am 60 Years of transformation: The evolution of Entel and the future of business connectivity
Delia Lazarte
Market Manager Network and Data Solutions Entel Companies Chile
#LeadersInConnectivity #60YearsOfHistory #EntelEnterprise

12:15 - 12:55 hrs.
Satellite Internet: a key player in the communications industry and a support in disaster preparedness.
Daniel Losada (USA)
Vice President of International Sales Hughes Hughes
#Hughes #InternetSatelital #ComunicaciónDeRespaldo


13:00 - 13:55 hrs.
Networking 1 a 1.

14:00 - 14:40 hrs
The Impact of Geolocation Services in 5G and its Commercial and Emergency Services Use Cases.
Javier D’Agostino (Argentina)
Director of Sales for Latin America SS8 Networks
#5G #Geolocalización

14:45 - 15:25 hrs
Urgent solutions with emerging technologies
Luis Adrián Salazar (Costa Rica)
Former Minister Telecommunications Costa Rica & IA Committee Leader ALETI
#EmergingTechnologies #ITSolutions

15:30 - 16:10 hrs
The Messaging Revolution: Adaptation, Fraud. Protecting users and maximizing Revenue in the Digital Age.
Juan Felipe Santos (Colombia)
VP Strategic Partnerships Americas Vox solutions
#A2P #UserProtection #AI

16:15- 16:55 hrs
Integrating the South American satellite ecosystem
Alejandro Guerra ( Colombia)
VP of Sales Connectivity Latin America & Caribbean Eutelsat OneWeb
Alejandro Escobar (Colombia)
,Sales Director Connectivity South America Eutelsat OneWeb
#conectividad #Satélite #leo

17:00 - 17:40 hrs
Panel: Challenges and opportunities in innovation and digital transformation of Telco’s to 2030
Martín Tripodi (Argentina)
Marketing and Business Intelligence Manager Telecom Argentina
David Nieto Herrera (Chile)
Country Manager Telefónica Tech Chile
#Telcos #TransformaciónDigital

17:45 - 18:25 hrs.
5G Panel: The Future of Connectivity for Industry 4.0 and the Digital Ecosystem in the Region
Luis Abello Daza (Chile)
Director, 5G&Edge Engineering Leader Kyndryl
Francisco Pardo (Chile)
Head of Sales South Cone, Nokia
Enzo Zunino (Chile)
Country Manager y Commercial Director Ericsson Chile.
#IIOT #Industria4.0 #5G

18:30 - 19:00 hrs.
Closure- C-Level 5G, IoT & Telco Forum

8:30 am - 9:00 am
Accreditation and Inauguration C-Level Forum day 2.

9:15 - 9:55 hrs.
Networking 1 a 1

10:00 -10:40 hrs.
Managing ««figital»» maturity in the transformation process.
Gerardo Gozzi (Chile)
Head of Digital Transformation LATAM / Iron Mountain
#IronMountainLATAM #TransformaciónDigital #AmericaDigitalChile

10:45 - 11:25 hrs.
GenAI in Action: Transforming Data into Strategic Decisions for Businesses.
Mariano Urman (Argentina)
Sales Engineering Director LATAM Microstrategy
#GenAI #analytics #DataDriven

11:30 - 12:10 hrs.
How low-code is transforming the digital experience.
Marco Mendoza (Chile)
Manager Liferay

12:15 - 12:55 hrs.
Data-driven culture. How innovation in technology can leverage operational excellence.
Andres Luna (Chile)
Eduardo Burgos (Chile)
General Commercial Manager of ARKO
Leandro Calcina (Chile)
Chief Data Officer CENCOSUD
#DataDrivenCulture #IAgenerative #TrustAdvisor

13:00 - 13:55
Networking 1 a 1.


14:00 -14:40 hrs.
Networking 1 a 1.

14:45 - 15:25 hrs.
Safety and Innovation in the Cities of the Future: Pathways to a Safer and More Accessible Urban Environment
Marco Alexandre Moniz Branco (Brazil)
Regional Business Development Manager SONDA
#SmartCities #InnovationChampsSonda

15:30 - 16:10 hrs.
TIVIT & Google Cloud: transforming the digital future in the cloud.
Felipe Vallejos (Chile)
Cloud Operations Director TIVIT LATAM
Marcelo Norambuena (Chile)
IT Corpesca Project Manager
Alfredo Villarroel (Chile)
FSR Corporate Google
#TIVITt&Google #Cloud #TIVITChile

16:15 -16:55 hrs.
Using Artificial Intelligence in the personal data protection compliance.
Daniel Osaq (Brasil)
Partners and Alliances Director, Latin America BigID
Juan Pablo González Gutiérrez (Chile)
Head Data&Privacy, Assertiva.
#AISecurity #DataTrust #DataPrivacy

17:00 - 17:40 hrs
From the frontlines: what does Generative AI mean for organizations and where to begin?
Alejandro D’Andrea (Chile)
CTO Falabella
#GPT #IAGenerativa #AplicacionesIA

17:45 - 18:25 hrs.
Panel Challenges and opportunities of digital transformation in the retail industry.
Mauricio Álvarez (Chile)
Chief Product Officer Cencosud
Alejandro D’Andrea (Chile)
CTO Falabella.
Erick Quirarte Fernández (Chile)
General Manager Oxxo Chile
José Carlos Ibarra Orozco (Mexico)
Director of the CEO Training & Network Community Program Tecnológico de Monterrey (Moderator)

Closing day 1 – C Level Forum Digital Transformation A.

08:30 - 09:00 hrs.
Accreditation and Inauguration C-Level Forum B, day 2.

9:15 - 9:55 hrs.
Networking 1 a 1

10:00 -10:40 hrs.
Empowering Efficiency and Security in the Cloud Era
Anique De Nadai (Brasil)
Channel Manager Latam & Brazil AnyDesk Software
#RemoteAccess #AnyDesk #RemoteSecurity

10:45 - 11:25 hrs.
AI: Addressing Challenges and Adopting Trends towards an Innovative and Secure Future Pedro A. Suarez (United States)
Director of Sales Cloudflare Latin America
#Cloudflare #SecureAI

11:30 - 12:10 hrs.
Talent and Customer Obsession – How to Deliver the Best CX
Fernando Castillo (Argentina)
Proserve Manager LATAM Cloudhesive
#Cloudtalent #Cloudhesive #InnovaciónEnLaNube

12:15 - 12:55 hrs.
Remote administration and support in times of teleworking.
Ronny Ibarra Ovalle (Chile)
Commercial Sales Manager Asus Chile
#RemoteManagement #SecureTelework

13:00 - 13:55 hrs.
Networking 1 a 1

14:00 -14:40 hrs.
Networking 1 a 1

14:45 - 15:25 hrs.
Empathy Amplified by AI: The New Horizon in Customer Experience.
Mauricio Giraldo (Colombia)
Latam Solutions Director Genesys
#AI #CustomerExperience

15:30 - 16:10 hrs.
Future-Proofing Your Operations: Embracing Virtualization at the Edge for Scalability and Innovation.
Jason Hyatt (USA)
GM Americas and President of Sales Telco Systems
#TheConnectedEdge #EdgeComputing #EdgeCloud

16:15 - 16:55 hrs.
Secure and Efficient Digital Transformation with Open Source
Juan Pablo Noreña (Colombia)
Cloud Field Software Engineer Canonical Ubuntu

17:00 - 17:40 hrs.
The Future of Talent in the Era of AI.
Borja Castelar (España)
Author | Trainer | Instructor Linkedin Learning
#IA #SoftSkills #FutureJobs

17:45 - 18:25 hrs.
AI and Blockchain: emerging technologies to improve e-government.
Erika Piirmets (Estonia)
Digital Transformation Adviser e-Estonia Briefing Center
#Blockchain #IA

18:30 - 19:00 hrs
Closing – C Level Forum AI & Transformación Digital B – Day 2

9:00 hrs.
Inauguration of the Presidency of the eCommerce and Digital Marketing Committee

10:00-10:40 hrs.
How does artificial intelligence drive personalization, increase conversion and improve customer interaction by transforming their shopping experience?

10:45-11:25 hrs.
Learn how to design your own personalized GPT Chat GPTs for the creation of creative content that allows you to optimize your ADS campaigns. Without forgetting the human touch.

11:30-12:10 hrs.
How to automate digital marketing / eCommerce campaigns from acquisition, to purchase, re-purchase and loyalty?

12:15:12:55 hrs.
Updates in SEO for 2025 and use of AI in SEO.

13:00-13:40 hrs.
What is working in eMailmarketing in 2025?

13:40-14:55 hrs.
Advantages and disadvantages of payment systems for eCommerce in Latin America.

15:00-15:40 hrs.
Trends in campaigns on Facebook, Instragram ADS, WhatsApp Marketing.

15:45-16:25 hrs.
Advanced strategies in Linkedin ADS for B2B campaigns.

16:30-17:10 hrs.
The secret of B2B Branding in online advertising.

17:15-17:55 hrs.
Reinventing customer relationships and management with Intelligent CRMs, Big Data and AI.

18:00-18:30 hrs.
Innovations in last mile e-Logistics

18:30-19:00 hrs.
How to manage logistics to sell Global?
Innovative solutions in international logistics and strategies to optimize the cross-border supply chain.

19:00-19:30 hrs.
Closing AI, eCommerce & Digital Marketing Forum

8:30 - 9:00 hrs.
Accreditation and Reception.

9:15 - 9:55 hrs.
High-performance engineering teams at scale
Luis Darío Simonassi (Argentina)
Co-Founder & CEO NullPlatform
Gabriel Eisbruch (Argentina)
Co-Founder & CTO NullPlatform
#DevPlatform #FastAtScale #EnforceByTheTool

10:00 -10:40 hrs.
How inventories managed with AI make your business profitable.
Diego González Gamboa (Chile)
Founder & CEO Defontana
#DefontanaIA #IAPara todos #DefontanaLatam

10:45 - 11:25 hrs.
The future of work is now. The future of work is now. Atlassian Intelligence in your daily life.
Juan Pablo Gorgati (Argentina)
Brand Manager Atlassian, TSOFT
Fco Javier Vidal (Spain)
Channel Manager Atlassian
#AI #Work #Bot

11:30 - 12:10 hrs.
Innovation in the era of Generative AI.
Nelson Martinez Filho (Brasil)
Strategic Business Development Manager LATAM Adobe
#GenerativeIA #Adobe #AdobeFirefly

12:15 - 12:55 hrs.
AI: its impact on business, and ethical reflections on its use.
Juan Santiago (USA)
CEO Santex.
Carlos Alfredo Díaz Ospina, Líder de la unidad de Data Center del Grupo ZFB.
#TechnologyWithPurpose #TheSantexTeam

13:00 - 13:40 hrs.
Automated service management of tomorrow today!
Ricardo Vidal (Chile)
Regional Consulting Manager Mainsoft
Andrés Caviedes (Chile)
Country Manager InvGate
#InvGate&Mainsoft #ServicesDesk #GestiónAutomatizadaDeServicios

14:00 -14:40 hrs.
Networking 1 a 1.

14:45 - 15:25 hrs.
Hyperautomation and Gen AI with Servicenow
Nahuel Daniel Perez (Argentina)
GRC Manager at Assertiva SA
Daniel Brochado (Brasil)
Head of Specialist Solutions Consulting, Latam ServiceNow
#PutAItoWork #ServiceNow

15:30 - 16:10 hrs.
Disruption and impact: Driving Artificial Intelligence in Latin America
Irving Hidrogo Montemayor (Mexico)
Director of educational artificial intelligence Instituto Tecnológico de Monterrey.

16:15- 16:55 hrs.
Digital Transformation: Simplifying Operations with PaaS.
Ariel Viñas (Argentina)
CEO and Co-Founder Craftech Craftech
#CloudComputing #DevOps #PaaS

17:00 - 17:40 hrs
Secrets of Successful Digital Transformations
Manish Kapoor (USA)
CEO and Founder of Advatix | CEO of Growth Catalyst Group
#DigitalTransformation #SupplyChainOptimization #CXOinsights

17:45-18:25 hrs
Networking 1 a 1.

18:25 -19:00 hrs
Closing day 2 – Expo Conferences