Gabriel Moraga (Chile), Founder & CEO at Tactech, it will be sharing his knowledge talking about How to solve the digital gap on my business without die trying? that will take place within the Expo Conferences at the 6th Latin American Congress of Technology and Business America Digital · 100% Online.

The express digital advance that has been experienced as a result of the pandemic has demanded that managers know about digital environments. However, it is necessary to differentiate between knowing and knowledge.

Companies – regardless of their size – have been in a situation of constant stress for more than a year given the incessant change in market situations and in how to reach their customers. In this, the digital field became a fundamental tool.

Although most knew of the importance of omnichannel, it has been observed that reality was imposed in an exhaustive way and many arrived without the digital muscle developed.

Managers and executives, and so many, faced reality: now, it was time to go deeper into the digital field. And although this was positive, because that moment had to come yes or yes, knowing certain terms or ideas is far from the true knowledge of those who have been working in the area for a long time.

Gabriel Moraga, CEO and Founder of Tactech, has been faced with this situation before, but has also seen the increased need for expert advice in the last year.

“This subject has several edges. One is the intrusion into digital areas, both pseudo experts and those who have decided to investigate on their part, and believe they have the necessary knowledge. Both cases are complex because mistakes can be made due to ignorance or improvisation, generating more problems than solutions ”, affirms Moraga.

This situation would lead to the importance of generating true partnerships with experts in digital issues: as the popular saying goes, shoemaker to your shoes. To avoid mistakes, to move forward with confidence, to use both the right tools and languages. It is there where the expert and the confidence in him are transcendental.

“Because finally it is to recognize a flaw, and to be able to see that error is a tremendous possibility of growth. When you hire experts, who really are, you get rid of minor and major problems. Also, you stop deciding from intuition, because now you have a group of experts who really know ”, says the CEO of Tactech.

Gabriel leaves us one more point on the table in this interesting topic: the importance of trust. “If you already have this expert selected, this company or group of talented people that you know know what they are talking about: believe them, trust them and let them do the things they recommend. Perhaps, if many had listened to us before, they would not have been so hit by accelerated digital change ”, he concludes.

¿Do you want to know more? Do not miss his presentation How to solve the digital gap on my business without die trying? that will take place within the Expo Conferences at the 6th Latin American Congress of Technology and Business America Digital · 100% Online.

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