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What is Omnichannel Marketing and Why is it Important for Small Businesses? Omnichannel marketing is a business strategy that relies on several different types of content distributed across various media for the purposes of building brand awareness and driving revenue. Typically, small businesses are either unaware of omnichannel marketing or are reluctant to adopt the
The express digital advance that has been experienced as a result of the pandemic has demanded that managers know about digital environments. However, it is necessary to differentiate between knowing and knowledge.