Today, choosing a car is not just about its performance or design, but also its ability to integrate cutting-edge technologies, advanced connectivity systems, and intelligent safety measures.

The advancement of technology brings us closer to a connected future across various industries. This includes the automotive industry, which has pushed vehicles beyond just providing transportation services, making them key elements for safety and connectivity with drivers’ personal devices and cities.

Connectivity and entertainment have rapidly transformed the onboard experience of vehicles. This feature is now one of the four mega-trends in the global automotive industry for the coming years, along with electrification, autonomy, and shared mobility.

While the 78 years between 1922 and 2000 saw advancements in this field through physical devices like the radio, CD, and USB drive, the 21st century has accelerated the development of functionalities through cellular-vehicle connection via Bluetooth, infotainment touch screens, native WiFi, and more. Today, people use their vehicles as yet another device.

From the perspective of the Director of Connected Products and Services at General Motors South America, Jaime Gil, this transformation aligns with the new preferences, needs, and expectations of users when choosing a new car.

“This advancement in onboard connectivity and entertainment technology directly correlates with the transformation of the main reasons for purchasing a vehicle. Not long ago, consumers preferred robust and large designs on the outside, with a good level of comfort equipment and connectivity using smartphones, in addition to having high-displacement and powerful engines. Today, however, buyers are looking for an intelligent, functional vehicle with a spacious interior design, that serves as a connectivity device from a technological standpoint, and is low in consumption, high in performance, and sustainable,” remarks Jaime Gil Toledo.

Connectivity is becoming increasingly relevant for consumers. According to data collected by Statista, it is projected that by 2025, there will be nearly 400 million connected cars in operation.

This describes the global scenario outlined in a study by the international consulting firm Mordor Intelligence, where the market size for connected vehicles was estimated to be USD 74.39 billion in 2024, and is expected to reach USD 165.53 billion by 2029, growing at a compound annual growth rate of 17.35% during the period 2024-2029.

The executive emphasizes that the brand’s commitment is to advance in this direction from three main angles: connectivity between the vehicle’s own systems, connectivity generated between the vehicle and the driver (via smartphones and apps), and connectivity that communicates the vehicle with its surroundings (smart homes, other vehicles, and traffic infrastructure), creating an ecosystem that prioritizes safety, comfort, and sustainability. All of this is through their OnStar platform.

Leader in Vehicle Connectivity

General Motors has been a pioneer and leader in vehicle connectivity since 1996 in the United States and since 2020 in Chile, through its advanced online service platform OnStar, which provides security, emergency assistance, and asset protection, among other functions, to more than 22 million Chevrolet vehicles worldwide; and more than 31,000 customers in the Chilean market.

Using a button panel located on the rearview mirror, brand customers can access various emergencies, security, and assistance services, such as immediate connection with trained personnel to provide help and guidance to Chevrolet users, supported by local entities and authorities, 24 hours a day, 7 days a week.

The system allows for assistance in critical events such as accidents, thefts, and health-related situations that may require immediate response. It offers a range of connected services that enhance the daily life of the driver and their passengers while traveling. Additionally, it allows users to access detailed reports on their driving performance and monitor the health of the vehicle directly from their cell phones.

“OnStar combines telematics, connectivity, and state-of-the-art real-time emergency services, transforming each vehicle into an intelligent digital hub, a true smartphone on wheels. Thanks to this platform, drivers enjoy access to remote commands, automotive diagnostics, and emergency assistance, achieving seamless integration between the digital world and driving,” explains Gil.

OnStar has developed new functions for users in the country, considering the social context. In 2024, it launched its anti-theft system, which allows users to contact an advisor through the blue OnStar button. This advisor provides support until the destination is reached, validates emergency contacts, and monitors the situation. If a theft is detected, the advisor notifies the police to recover the vehicle, also protecting the driver.

Attend the 10th America Digital Latin American Congress 2025 this April 2 and 3 at Espacio Riesco, visit GM’s booth and participate in the conferences during the event. Buy your tickets here