The global cybersecurity company will showcase its brands Norton and Avast, offering innovative solutions for consumers and businesses.

Gen™ (NASDAQ: GEN), a global leader in cybersecurity with a trusted family of brands such as Norton and Avast,, confirms its participation in the 10th America Digital Latin American Congress AI, Business & Technology 2025. This event will bring together leading experts from the tech and business sectors in Latin America and will take place on April 2 and 3, 2025, at Espacio Riesco, Santiago de Chile.

With increasing digitalization and the growing adoption of technology across most sectors, cybersecurity has become a priority for both consumers and businesses. Gen™ will be presenting its innovative solutions to protect individuals and businesses in Latin America. The Norton and Avast brands, part of the Gen™ family, are known for providing comprehensive and advanced solutions tailored to meet security needs to protect individuals and businesses.

“Cybersecurity is not just about protecting devices; it’s about ensuring our identity and privacy are safe in an ever-evolving digital world. Threats are constantly evolving, and it’s crucial that both individuals and businesses have the tools to protect their digital environments,” comments Iskander Sanchez-Rola, Director of AI & Innovation for Gen.

Norton: Comprehensive Protection for Individuals, Families, and Small Businesses

Norton, a brand of Gen™, offers a range of award-winning products that provide protection to millions of people worldwide. During the event, Gen™ will showcase Norton products such as:

• Norton 360: Provides protection against viruses, malware, ransomware, and hacks. It includes features like cloud backup, password manager, VPN, and parental control.
• Norton Secure VPN: Offers privacy and security while browsing the internet, especially when connecting to public Wi-Fi networks.
• Norton Identity Advisor: Monitors and alerts customers about threats in the dark web and social media, protects consumers’ digital identity, and provides assistance in case of identity theft.
• Norton Small Business: Offers solutions tailored to the needs of small businesses, with protection for multiple devices and cloud storage.

Avast: Security and Privacy for Small and Medium Businesses

Meanwhile, Avast, also part of Gen™, is recognized for its focus on protecting online privacy and security for all, enabling greater digital freedom. The following Avast products will be showcased at the Gen booth:

• Avast Essential Business Security: Protects small and medium businesses against sophisticated cyber threats, including ransomware and zero-day attacks, with an online management platform and endpoint protection.
• Avast Premium Business Security: Includes all the features of the Essential version, adding functionalities like Web Control, USB Protection, and personal VPN for enhanced security.
• Avast Ultimate Business Security: Incorporates all features from previous versions, plus Patch Management, providing comprehensive protection against various cyber threats.

For more information about Norton and Avast, and to see a demonstration of our cybersecurity solutions for consumers and small businesses, visit the Gen booth (D3) during the congress.

About Gen™

Gen™ (NASDAQ: GEN) is a global company dedicated to empowering digital freedom through its trusted cybersecurity brands, including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Gen™ enables people to live their digital lives securely, privately, and confidently today and for generations to come. It offers award-winning products and services in cybersecurity, online privacy, and identity protection to nearly 500 million users in over 150 countries.

Attend the 10th America Digital Latin American Congress 2025 this April 2 and 3 at Espacio Riesco, visit Gen booth and participate in the conference during the event. Buy your tickets here