Identity as a Service: Okta and the Future of Authentication in LATAM

Globally, the pandemic has accelerated digital roadmaps in all sectors, bringing with it a learning curve of new ways and dynamics with customers. How to respond to the changes? How to modernize organizations to align with the future of digital identity? Okta, the leading independent identity provider, explains that identity expertise and adaptability are two key areas that directly impact the experience and performance of Latin companies and their respective customers.

The company, through its Auth0 product unit,  specializes in Identity as a Service (IDaaS) and offers a platform for developers, individuals and enterprises to manage the authentication and authorization of digital identities, known as CIAM. CIAM is how enterprises give their users access to their digital properties, as well as how they securely manage, analyze and store those users’ data. A good CIAM solution is the difference between arriving at your favorite restaurant and being told there is a 40-minute wait or being escorted directly to your table for dinner.  

Security and user experience

How do you achieve a secure authentication experience without compromising privacy? Identity is much more than logging in and registering. Okta explains that it is critical to have simple, secure and adaptable identity platforms to meet your needs while creating a seamless experience for employees and customers.

Finding the right balance between user convenience, privacy and security is the biggest challenge for developers today. Advanced facial biometric authentication seamlessly integrated into the Okta/Auth0 login workflow can provide the necessary balance between a frictionless user experience and protection against password-related fraud, phishing and account takeover. Auth0 simplifies biometric multi-factor authentication for technical teams responsible for implementing CIAM strategies and tools. This simplification is delivered in four main areas:

• Easy implementation with broad solution support: Biometric authentication that offers portability without being tied to a specific device, authentication keychain or authentication application also provides the right balance between enhanced platform security and increased user satisfaction and adoption.
• Operational Efficiency and Cost Reduction: B2B, B2C and B2E focused organizations using Okta/Auth0 can improve operational efficiency and reduce costs associated with authentication solutions that are applicable for many use cases across multiple devices.
• Improved security and reduced fraud: Advanced facial biometric authentication reduces the risk of account misuse and takeover by requiring the live face of a registered user as an authentication factor and condition for access.
• Improved user experience: Advanced biometric authentication eases the burden on the user, as there is no need to download additional software or use multiple devices for authentication.

Okta will be present as a sponsor of the 7th Latin American Congress of Technology and Business, Digital America 2022, a leading event in the technology industry to be held on September 7 and 8 in Santiago, Chile. During the event, Victor Borga, Okta’s Regional Sales Director for Latin America, will present the main technological solutions offered by the company, and will deepen the management of digital identities.

For more information about the Congress, please visit https://congreso.america-digital.com/.

About Okta

Okta is the leading independent identity provider. The Okta Identity Cloud enables organizations to securely connect the right people to the right technologies at the right time. With more than 7,000 pre-built integrations to applications and infrastructure providers, Okta provides simple and secure access to people and organizations everywhere, giving them the confidence to reach their full potential. More than 14,000 organizations, including JetBlue, Nordstrom, Siemens, Slack, Takeda, Teach for America, and Twilio, trust Okta to help protect the identities of their workforces and customers.