With the disruption of new technologies, today more than ever, companies need cybersecurity solutions that allow them to operate without the risk of feeling vulnerable to an eventual attack. Assertiva will be presenting more on this topic at the Congress.

Organizations are facing unprecedented challenges in the field of cybersecurity due to the rapid evolution of technologies, the growth of vulnerabilities, and the expansion of digital services. Managing security and information technology (IT) operations has become more complex, and SecOps teams, responsible for security, as well as those handling IT change management, must adapt to this increasingly dynamic landscape. Among the new challenges are the proliferation of vulnerabilities, the adaptability of services, and the impact of generative artificial intelligence.

The unstoppable growth of vulnerabilities

One of the biggest issues in cybersecurity is the exponential increase in vulnerabilities. The number of identified security flaws continues to rise, forcing IT teams to manage the associated risks efficiently. To address this situation, it is essential to:

With the disruption of new technologies, today more than ever, companies need cybersecurity solutions that allow them to operate without the risk of feeling vulnerable to an eventual attack. Assertiva will be presenting more on this topic at the Congress.

• Risk-based prioritization: Processes need to identify which vulnerabilities are most critical to essential business services, considering both the technological context and strategic objectives.
• Process automation: Automating system patching reduces manual intervention, allowing teams to focus on more complex threats without disrupting operational continuity.
• Unified backlog: Centralizing patch and update requests allows teams to prioritize efficiently and maintain a clear view of outstanding risks.

Adapting to the dynamism of digital services

The growth of digital services is creating new risks. The dynamic expansion of services requires close coordination between business processes, IT, and security to proactively mitigate risks. To tackle this challenge, organizations must implement:

• Real-time mapping: Identifying how new services may affect existing systems and their security enables a quick response to potential threats.
• Scalability and adaptability: Security solutions must scale with service growth and align with business priorities.
• Automated risk assessment: Before implementing technological changes, companies need tools to analyze potential risks and their impact on strategic objectives.

Challenges in environment replication

Environment replication is essential for ensuring consistency and security in systems. However, this process also presents challenges, as it requires collaboration between IT and SecOps teams. To improve this area, it is recommended to:

• Configuration manager: Accurate documentation of technological environments helps prevent errors in implementation that could compromise security or business operations.
• Access control: Establishing clear rules on who can modify which environments is crucial to minimizing the risk of security breaches.
• Automated deployments: A standardized and automated deployment approach ensures systems are aligned and protected, reducing response times and improving operational continuity.

Generative AI as a new threat

Generative artificial intelligence, while offering numerous advantages, also introduces unprecedented risks. Companies must be able to identify and mitigate these risks quickly, as threats can be sophisticated and difficult to detect. Strategies to address this include:

• Advanced monitoring: Companies need tools capable of identifying anomalous patterns related to AI-based threats, such as fraud attempts or data manipulation.
• Automated response: The ability to respond quickly to attacks—such as containing them or blocking suspicious access—is crucial for mitigating the impact on critical business processes.
• Business awareness: It is essential to update employee training so they understand new technological threats and actively participate in organizational security.

Conclusion: the need for Iitegration and advanced tools

To address these challenges, companies must prioritize integration between SecOps teams, IT, and technology change management. This approach must align with the business’s strategic objectives, promoting proactive and effective risk management. Advanced tools, such as ServiceNow, allow for the centralization and coordination of existing solutions, improving both security and operational efficiency by providing a clear, unified view of risks.

The cybersecurity landscape is changing rapidly, and organizations must adapt to these new challenges to ensure their stability, security, and long-term growth.

As main sponsor of the 10th America Digital Latin American Congress of IA, Technology and Business 2025, Assertiva will be giving different talks on cybersecurity in the conference program. Don’t miss their talks and be sure to visit booth A3 on the exhibition floor of the Expo, this April 2 and 3 at Espacio Riesco. Buy your tickets here.