#Strategy #DigitalBusiness #eRetail

A leader in Digital Commerce and Supply Chain with over 15 years of professional experience in Retail and Consumer Goods companies across Latin America. Industrial Engineer from the University of Buenos Aires with an MBA from the Universidad Torcuato Di Tella. Holds certifications in GCLOG from MIT (Boston, MA, USA) in Logistics and Supply Chain, and MCM in E-Commerce and Digital Transformation from EICOM (Cambridge, UK).

Currently VP of Strategy and Corporate Development at Walmart Chile, and previously served as Global Director of Strategy and Operations at Rappi. He also held the role of Digital CPO at Cencosud, responsible for digital product development in Argentina, Chile, Peru, Colombia, and Brazil. Previously, he was Ecommerce Manager for Walmart Argentina and Distribution and Logistics Manager at DIA% Supermarkets. In academia, he is the Director of the Retail Commerce Program at the Ecommerce Institute, an international professor of Global Supply Chain Management at the University of Lima for its MBA program, and a regular professor in Digital Business at the MBA and EMBA programs at the Universities of San Andrés and Torcuato Di Tella. In 2021, he launched DPeople (Dpeople.com.ar), where he is co-founder and responsible for strategy and digital transformation.

CONFERENCE

Digital Strategies in Modern Retail

Since the arrival of Ecommerce in the late 90s, we have experienced a rapid transformation both with the incorporation of social networks and the expansion of internet connection and access to mobile devices.

This changing context makes us set ourselves in a mode of permanent evolution, to be agile in the adoption of topics such as Generative Artificial Intelligence today. Modern Retail is not immune to these changes and the digital strategies of each business seek to capture the evolution of consumers to design the best value propositions for these purchasing missions. From delivery in 30 minutes in Quick Commerce to the possibility of expanding the assortment in the Marketplace model, businesses evolve alongside an increasingly demanding consumer.

Reviewing these Digital Strategies is essential to be better prepared to adopt change and this is the central topic of the following talk that will be given by Pablo Scasso.