#GenerativeIA #Adobe #AdobeFirefly

Nelson Martínez Filho, Strategic Development Manager for Latin America. He is a business developer with more than 18 years of experience in B2C & B2B organizations such as Shutterstock, Getty Images, Unilever, PPG and Adobe among other international companies. He has extensive experience in new business development, content strategies and extensive knowledge in Generative Artificial Intelligence.

CONFERENCE

Innovation in the era of Generative AI

AI has gained strength in the business world, allowing us to improve and automate repetitive and non-essential tasks. In addition, it allows certain decisions to be accelerated since a better visualization of the information can be obtained. In the specific case of Adobe, it allows the creative to focus on their creation process and not waste time on processes that interrupt the workflow, allowing them to create better experiences for users and better content.