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Josefina is responsible for leading creative work and driving business growth in Spanish-speaking markets across Latin America for R/GA. As the head of the Argentina and Chile offices, she is in charge of fostering collaboration among regional teams and promoting the company’s culture.

With over 20 years in the industry, Josefina joined R/GA in 2018. A specialist in leading integrated teams, she has participated in various projects from different roles throughout her career, providing her with a broad vision and a holistic approach to brand strategy.

Recognized as a Women To Watch 2024 awardee, she has served as Jury President at regional festivals and as a jury member at Cannes Lions, Clio, ANDY Awards, ADC, among others.

CONFERENCE

Data vs. Creativity: Conflict or Opportunity?

The tension between the rational and the intuitive, numbers and ideas, systems and design has been a constant debate in the era of technology and hyperconnectivity. With access to data and metrics more democratized than ever, the question arises: is it really a battle, or an opportunity to enhance creativity?

Join us in this conversation as we demystify this dichotomy and explore how to find the perfect balance between both worlds.