Jorge Andrés Sierra Jurado (Chile), Customer Engineer AI/ML Google /

As an AI/ML Customer Engineer at Google Cloud Chile, Jorge is responsible for guiding companies on their path to digital transformation through artificial intelligence (AI) and machine learning (ML). Your role involves understanding the specific needs of each client, designing and implementing customized solutions that leverage Google Cloud technologies.

Jorge acts as a bridge between the technical and business worlds, translating complex AI/ML concepts into an accessible language for decision makers. Additionally, it provides training and ongoing support, ensuring that companies get the most value from their cloud investments. Its goal is to drive innovation and operational efficiency through the responsible and strategic adoption of AI/ML.


The Transformational Power of Generative Artificial Intelligence (GenAI)

In recent years, artificial intelligence (AI) has positioned itself as a tremendously disruptive technology, with the potential to transform virtually all aspects of human life. AI is already being implemented in a wide range of industries and sectors, including healthcare, financial services, telecommunications, manufacturing, transportation, entertainment, etc. Its application has generated significant productivity gains, cost savings and a better customer experience. Furthermore, AI has the potential to create entirely new products, services, and markets that were previously unimaginable. With the advent of generative AI, the transformative power of artificial intelligence has increased exponentially. To remain competitive, companies must accelerate the integration of AI throughout the value chain. This involves not only improving existing business capabilities but also creating new ones. In this session, we will analyze the true transformational potential of Generative Artificial Intelligence (GenAI) and the latest trends in this area.