David Ceron, Director Sales LATAM Hitachi Vantara /

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David Cerón has more than 25 years of professional experience, specializing in data management and storage, he has practical experience in database design and implementation and application development, enterprise architecture and IT consulting. He has served as a sales/pre-sales consultant and pre-sales manager of data infrastructure solutions for companies such as IBM, DELL EMC, Oracle and SAP. He currently serves as Enterprise Technical Sales Director in Latin America for Hitachi Vantara. David holds a degree in Computer Science and has several postgraduate degrees in business development, cloud computing and information technology.


The value of data under the new wave of technology.

Data is at the heart of any organization, the importance and value of data will depend on each organization. Due to the increasingly evident value of data, they are an attractive source for cyber-criminals who will seek to compromise them to obtain an economic benefit in the first instance, this implies that IT departments seek strategies at different levels to protect them, and in case of being under a cyber-attack to respond and recover them without negative impact to the organization. The first step is to understand that an attack will occur at any time.