#DigitalBanking #RevolutionizingCX #Apps

Claudia has over two decades of experience in the banking industry, primarily leading commercial client areas, strategy, distribution, and product management. Her extensive career has given her a multifaceted perspective on the continuous transformation the industry has undergone over the years.  

Currently, in her role as EVP of Clients, Experience, and Quality at Banco Santander—ranked first in customer recommendation according to ACTIVA Research—Claudia is at the forefront of one of the industry’s most significant transformations. Her primary challenge is balancing the pace of technological advancements with their impact on clients, ensuring a seamless and customer-focused transition.

CONFERENCE

Panel-How to Revolutionize Customer Experience Through Digital Banking?

This panel will explore how digital banking is redefining customer experience in an ever-evolving environment. Key topics will include the seamless integration of physical and digital channels, the expansion of financial services through mobile applications, and the personalization and simplification of interactions to enhance customer satisfaction.  

The discussion will also cover the applications of artificial intelligence, automation, and technologies like NFC to enable faster and more secure payments and transactions. Experts will examine the role of technology as an enabler of innovative digital experiences, the value of branding as a safeguard for customer experience, and how banks can prioritize CX in an increasingly digital landscape, ensuring a balance between technological transformation and its impact on customers.