#DigitalMarketing #CreativeData #Innovation

With over a decade of experience in Marketing Science within the Marketing and Advertising industry, César joined R/GA in 2018. In his role, he leads a multidisciplinary team of analysts, researchers, and strategists who collaborate to develop high-impact strategies, maximizing the potential of data for decision-making.

César specializes in designing and implementing measurement strategies, uncovering consumer insights through research, and crafting data-driven narratives that determine the best path forward. Throughout his career, he has worked on projects for clients in consumer goods, health, education, insurance, and banking.

CONFERENCE

Data vs. Creativity: Conflict or Opportunity?

The tension between the rational and the intuitive, numbers and ideas, systems and design has been a constant debate in the era of technology and hyperconnectivity. With access to data and metrics more democratized than ever, the question arises: is it really a battle, or an opportunity to enhance creativity?

Join us in this conversation as we demystify this dichotomy and explore how to find the perfect balance between both worlds.