Mas Analytics to present AI applications in enterprise data ecosystems at the 10th Latin American Congress America Digital 2025

In a competitive business environment, Data and Artificial Intelligence (AI) are key to generating value for organizations. Use cases such as process automation, hyper-personalization in marketing and the creation of new business models are transforming industries, generating measurable results and opening new growth opportunities. 

 However, the true potential of AI depends on data quality, governance, security, privacy and ethical use. Building a robust data ecosystem that integrates people, processes, technology and data is essential before implementing AI solutions. This allows transforming dispersed data into reliable and actionable information, maximizing strategic and operational results. 

 In this era of AI, innovation and collaboration, modern data ecosystems like Microsoft Fabric are essential. They offer flexible and scalable infrastructures that adapt to exponential data growth and business dynamics. These ecosystems manage large volumes of information efficiently, facilitating strategic decisions and the continuous optimization of organizational processes. 

A strategic approach to generate value 

Designing and operating an effective data ecosystem requires a strategic approach that combines technical infrastructure with clear business objectives.

“It is essential that structural initiatives, such as the creation of a data lake, are directly linked to concrete use cases coming from the business areas,” explains Augusto Miquel, co-founder and Chief Commercial Officer of MAS Analytics.  

This approach ensures that technology investments are not only sustainable, but also generate impact from the outset. In addition, by prioritizing measurable outcomes, such as improvement in key performance indicators (KPIs), companies can more accurately assess the return on investment (ROI) of their AI and data projects.  

Despite its benefits, implementing an effective data ecosystem is not without its challenges. One of the main ones is data quality and accessibility. In many organizations, information is fragmented in silos, limiting its integration and analysis. 

Another significant challenge is cultural and organizational adoption. AI-based solutions require process changes and adequate training to ensure proper implementation. Without buy-in from key areas, even the best tools may not reach their potential. 

Finally, measuring impact is a constant challenge. Setting clear objectives from the outset and defining specific metrics are essential steps to ensure that initiatives are not only implemented, but become long-term drivers of transformation. 

The future of AI in business 

Looking ahead, AI is destined to play an even more central role in creating value in business. Miquel points out that AI agents, specialized in specific tasks, will become an integral part of work teams, complementing human capabilities and automating critical functions. This integration will enable companies not only to operate more efficiently, but also to respond with agility to an ever-changing market. 

The 10th America Digital Latin American Congress of IA, Business and Technology 2025 will be the scenario where these ideas will take center stage. Augusto Miquel will present the conference “How to generate business impact with AI? The value of a data ecosystem”. His participation will be a unique opportunity for business leaders from various sectors to discover how an AI-based data ecosystem can optimize their infrastructure, reduce costs and improve data governance, opening new possibilities to transform their operations and obtain more sustainable results. 

This event, renowned for bringing together experts in innovation and technology, promises to be a key meeting point for those looking to stay ahead in the digital age. Miquel’s talk will not only address current opportunities, but also the trends that are defining the role of data ecosystems in the business world for the adoption of Artificial Intelligence.   

Don’t miss Augusto Miquel’s conference at the 10th Latin American Congress America Digital 2025 next April 2 and 3. Buy your tickets here