#RetailTransformation #AIinRetail #TechInnovation

With more than 20 years of experience in the mass consumer market, she has developed a solid track record in multinational and local organizations. She currently holds the position of Assistant Manager of Corporate Affairs at OXXO Chile, where she leads strategic initiatives in communications, marketing, and transformation processes. Expert in Sustainability Management: She has demonstrated her ability to implement sustainable practices that align corporate objectives with stakeholder expectations. Her focus on sustainability has been key to the realization of multi-sector alliances that drive the company’s growth and social responsibility. Leadership in Digital Transformation: With a deep understanding of emerging technologies, she has guided OXXO Chile’s digital transformation, optimizing processes and improving the customer experience. Her ability to engage with relevant stakeholders has been essential for the successful implementation and adaptation of corporate processes. Strategic Engagement: She is recognized for her ability to establish and maintain strong relationships with diverse stakeholders, including customers, business partners, and government entities. Its strategic approach to communications and marketing has allowed OXXO Chile to position itself as a leader in the mass consumer market.

Panel: Transformation of the Retail Industry Through Emerging Technologies

The retail industry is undergoing a major transformation driven by emerging technologies, with artificial intelligence (AI) playing a key role in reshaping business strategies. This panel will explore AI’s impact on both traditional and digital-native companies, addressing challenges such as balancing technological development with financial constraints, enhancing user experience beyond just customers, and adapting strategies in multinational and multi-business environments.

Our panelists will share insights on AI adoption across different industries, its cultural impact within organizations, and how companies can leverage technology to drive efficiency and innovation. Through a dynamic discussion, we will examine how AI is not only a tool for growth but also a catalyst for organizational and cultural change in the retail sector.