#mastercard #loyalty #hyperpersonalization

Ana brings a wealth of experience in the Financial Industry, mainly in Payments, as well as in Telecommunications. In Mastercard for the last 7 years, she leads Consumer Acquisition and Engagement for the Latin America and Caribbean region, helping Mastercard’s partners to acquire and engage their clients. Previously, Ana was responsible for the Products organization in the South LAC Division, where she led Mastercard initiatives to continue innovating in the cards business, also building the ground for Digital Transformation, Real Time Payments and Open Banking.

CONFERENCE

Shaping the future of digital experiences: Lifelong Customer Loyalty, AI and Hyper-personalization

For businesses, acquiring customer is no longer the primary goal. It’s about creating value through the entire customer journey.  This session will dive into how businesses can integrate lifecycle management with innovative loyalty strategies – while leveraging AI and advanced digital platforms. We will discuss the importance of creating tailored interactions, optimizing payment process and personalized journeys to yield measurable results and elevate top-of-wallet strategies.