#DigitalBanking #RevolutionizingCX #Apps
Senior international executive with extensive expertise in Strategy, Brand Building, Digital Marketing, Growth Marketing, Loyalty Programs, and Business Development.
Currently, he holds the position of Vice President, International Marketing at Scotiabank, where he leads the development and execution of marketing strategies across our entire International Banking footprint. He also serves as a Board Member at ANDA (National Association of Advertisers) and is a postgraduate professor at leading universities across Latin America.
His accomplishments include winning the Best Branding Awards in 2022, Best Banking Brand in 2023 and 2024, and 3 IAB Mixx Awards in 2023. He has been consecutively nominated for the MKTG Best Award for Best CMO in 2021, 2022, and 2023, among other recognitions.
CONFERENCE
Panel-How to Revolutionize Customer Experience Through Digital Banking?
This panel will explore how digital banking is redefining customer experience in an ever-evolving environment. Key topics will include the seamless integration of physical and digital channels, the expansion of financial services through mobile applications, and the personalization and simplification of interactions to enhance customer satisfaction.
The discussion will also cover the applications of artificial intelligence, automation, and technologies like NFC to enable faster and more secure payments and transactions. Experts will examine the role of technology as an enabler of innovative digital experiences, the value of branding as a safeguard for customer experience, and how banks can prioritize CX in an increasingly digital landscape, ensuring a balance between technological transformation and its impact on customers.