“Latin America is one of the regions in the world that most has increased its investment in digital advertising/marketing, surpassing $20 billion, and one of the regions with the highest use of social media” (Ref. eMarketer).

Since the pandemic and due to changes in consumer behavior, companies have strongly opted for the implementation of eCommerce and increased their investment in eCommerce marketing, understood as marketing investments aimed at generating sales through electronic transactions.

“In the financial sector, digital sales exceed 70%, eCommerce sales in the Restaurant/Food sector have reached 25%, Health/Home 30%, and transportation logistics providers declare that one-third of their orders were originated by eCommerce purchases.” (Ref. Comscore)

The growing increase in digital marketing and eCommerce in the region has resulted in increased investment in marketing automation softwares (Martech) and Artificial Intelligence applied to marketing.

In this context, CEOs, CMOs, eCommerce Directors, and Digital Marketing Directors have seen how today’s marketing requires the integration of new marketing strategies and tactics, advertising integrated with technology, software, ERPs/CRMs, Big Data, Analytics, and Artificial Intelligence to achieve 360-degree, personalized, omnichannel strategies that cover the entire purchase process, from awareness to conversion, retention, and customer loyalty.

• Best management practices to align the Marketing and eCommerce areas with the technology and corporate areas. Interaction between the CMO, CDO, CTO, or CIO?
• Trends in Content Marketing and the use of AI in Digital Marketing.
• AI and Video Marketing.
• The future of AI assistants in conversational eCommerce.
• Global best practices in B2C and B2B Inbound Marketing.
• Updates in SEO/SEM.
• SMS Marketing.
• What’s working in email marketing in 2025?
• Best technologies for the automation and integration of the entire digital marketing and eCommerce process.
• Discover how artificial intelligence drives personalization and improves customer interaction, transforming their shopping experience. The era of AI applied to conversational eCommerce.
• Strategic and operational keys for the creation of ADS and campaign optimization on social networks (Facebook Ads, Instagram Ads, LinkedIn ADS, TikTok Business).
• Innovation and logistics in eCommerce.