#AllSystemsGo

CONFERENCE

Generative Artificial Intelligence (GenAI): From Initial Impact to Sustainable Practice in Business

Description: Generative Artificial Intelligence (GenAI), which for some appears more as marketing than reality, is more than just a publicity phenomenon: it is reshaping how businesses operate. In this new wave where we can create entirely new services, products, and even markets, it is crucial to be internally prepared not only for early adoption but for its sustained use over time.

In this session, we will analyze these challenges, how to transition from being early adopters to creating a practice where Generative Artificial Intelligence becomes a permanent fixture (until the next change).