#DigitalBanking #RevolutionizingCX #Apps

Mariano Castaños Zemborain is a seasoned executive with extensive experience in developing and expanding B2B businesses, specializing in end-to-end Business Process Outsourcing (BPO). His expertise lies in the digital transformation of business models and operations, with a strong focus on Customer Experience (CX) BPO and the integration of Generative AI to enhance efficiency and value-added services.

Currently, he leads Konecta’s transformation in the central and latinamerican region, driving a service model based on GenAI and intelligent automation to support clients in their digital evolution and operational optimization. His strategic vision and expertise have been instrumental in making innovation a key driver of growth and differentiation in the BPO industry.

Before joining Konecta, Mariano built a successful 17+ year career in the CX/BPO industry, holding various leadership roles at Atento, including CEO of Spain, CEO of EMEA, and Chief Commercial Officer. In these roles, he managed both global and local clients with a strong commercial orientation.

He holds a Law degree from the Pontifical Catholic University of Argentina and a Master’s in Business Law from Universidad Austral. Additionally, he has completed executive education programs at IESE Business School (PDD – Management Development Program), Kellogg Business School (Accelerating Sales Force Performance), and an AI-driven executive transformation program at NYU (New York University) in 2024.

CONFERENCE

Panel-How to Revolutionize Customer Experience Through Digital Banking?

This panel will explore how digital banking is redefining customer experience in an ever-evolving environment. Key topics will include the seamless integration of physical and digital channels, the expansion of financial services through mobile applications, and the personalization and simplification of interactions to enhance customer satisfaction.

The discussion will also cover the applications of artificial intelligence, automation, and technologies like NFC to enable faster and more secure payments and transactions. Experts will examine the role of technology as an enabler of innovative digital experiences, the value of branding as a safeguard for customer experience, and how banks can prioritize CX in an increasingly digital landscape, ensuring a balance between technological transformation and its impact on customers.