Luis Francisco Martinez (Argentina), COO at Coldview /

#transformaciondigital #desafiostecnologicos #omnicanalidad

Luis Francisco Martínez is COO of Coldview, an Argentine company that provides solutions for the financial, insurance and retail industries throughout Latin America.

Francisco is a lawyer with a great commercial profile and a natural leader, he is in charge of the company's operations, focusing on the continuous improvement of the

offer of solutions to clients, constantly seeking to adapt to the emerging needs of the industry.

Coldview, with more than 50 years of experience, offers its own software products. With the added value of consulting and project implementation services supported by a team of specialized professionals.


5 technology challenges faced by financial institutions and insurers when implementing omnichannel solutions

CCM (Customer Communication Management) solutions are central to any digital transformation strategy. Because through CCM, the financial and insurance industry is able to provide a seamless and valuable customer experience.

 Implementing this type of solutions entails a series of technological challenges that, if not properly sized, can delay or even halt the successful development of an omnichannel strategy. 

 Based on our experience, in this talk, we will develop the 5 main challenges that the financial and insurance industry often faces when implementing a CCM solution.