Gustavo Santana (brasil), Director, Cloud Acceleration Solutions Architecture at Amazon Web Services Latin America /

#aws #amazon #amazoncoi

With over 25 years of experience in the IT industry, Gustavo has worked on multiple enterprise data center and service provider projects that required extensive integration in technology areas such as networking, application optimization, storage, servers, edge virtualization to end, automation and cloud computing. A true believer in education as a technology catalyst, he has also dedicated himself to the technical development of customer, partner and vendor IT professionals. A frequent speaker at cloud computing and data center industry events, Gustavo holds a degree in computer engineering from the Technological Institute of Aeronautics (ITA—Brazil), an MBA in strategic IT management from Fundação Getúlio Vargas (FGV —Brazil), two AWS specialty certifications (Security and Advanced Networking) and three Cisco Certified Internetwork Expert certifications (routing&switching, storage networking and data center – Lifetime Emeritus). He is the author of three books: Data Center Virtualization Fundamentals (Cisco Press, 2013), CCNA Cloud CLDFND 210-451 Official Cert Guide (Cisco Press, 2016), and VMware NSX Network Virtualization Fundamentals (VMware Press, 2018). He also directed and co-wrote the AWS Certified Security Study Guide (Sybex/Wiley, 2021).


Culture of Innovation at Amazon

Amazon’s approach to innovation has been consistent: Start with the customer and work from their needs. To support long-term innovation with speed and scale, and continue to keep the customer at the center of everything we do, Amazon’s Culture of Innovation is organized around four pillars: Culture, Mechanisms, Architecture, and Organization. These are the four aspects that influence how we organize for innovation, and when you do this, you bring innovation (which is usually centrally managed by most companies) to the edges of the company, and you enable innovation. for everyone in the company. During this session we will cover how we innovate at Amazon and these four pillars on which the Amazon culture has been built to sustain innovation.